We have tracking UK marketplaces over a whole year to compare performance between the different venues you sell on. Today we’re publishing the three months traffic up to July 2020 giving a full 12 months UK Marketplaces Rankings Tracker history. It’s been a strange year with the pandemic but most marketplaces have been able to maximise traffic as they served consumers in lock down.
Data is taken from SimilarWeb and Alexa. Neither are 100% accurate but what they will reveal is a standardised measurement we can use to track increases or decreases in traffic overtime.
This series is sponsored by OnBuy.com, but their metrics have been measured in exactly the same way as the other marketplaces featured. Data for this post was gathered from SimilarWeb and Alexa on the 17th of August 2020.
Amazon.co.uk
|
|
|
||||||
|---|---|---|---|---|---|---|---|---|
|
|
|
|
|
|
|
|
|
| Global Rank | #53 | #51 | #52 | #52 | #80 | #77 | #99 | #83 |
| Country Rank UK | #4 | #4 | #4 | #4 | #6 | #4 | #5 | #4 |
Looking at Amazon’s traffic, there is an obvious dip from the peak Black Friday and Christmas period. However as the Corornavirus lock down took place in mid March there is a definite uptick in traffic. Amazon finish the 12 months UK Marketplaces Rankings Tracker with higher traffic than a year ago, although it has tailed off very slightly since lock down measures started to ease.
|
||||
|---|---|---|---|---|
|
|
|
|
|
|
| Total Visits | 1.154B | 1.308B | 1.174B | 1.347B |
| Monthly Visits | 384.8M | 436.1M | 391.4M | 449.1M |
| Monthly Unique Visitors | 82.28M | 88.07M | 80.61M | 84.71M |
| Avg. Visit Duration | 00:06:14 | 00:06:24 | 00:06:04 | 00:06:30 |
| Pages / Visit | 8.15 | 8.37 | 7.75 | 7.78 |
| Bounce Rate | 37.46% | 37.24% | 37.77% | 37.34% |
eBay.co.uk
|
|
|
||||||
|---|---|---|---|---|---|---|---|---|
|
|
|
|
|
|
|
|
|
| Global Rank | #74 | #76 | #74 | #71 | #234 | #252 | #326 | #279 |
| Country Rank UK | #7 | #8 | #5 | #8 | #9 | #10 | #13 | #7 |
eBay saw a definite rise in traffic as the Coronavirus pandemic took place, and with a raft of measures rapidly rolled out to support their users and no throttling of sales (other than on PPE which only approved sellers are able to list to prevent price gouging), eBay appears to have done well.
The 12 months UK Marketplaces Rankings Tracker reveals that eBay UK traffic has been above Christmas levels consistently for the past four months and unlike other marketplaces they haven’t seen the same level of drop off as lock down started to ease.
|
||||
|---|---|---|---|---|
|
|
|
|
|
|
| Total Visits | 858.1M | 822.0M | 835.5M | 962.7M |
| Monthly Visits | 286.0M | 274.0M | 278.5M | 320.9M |
| Monthly Unique Visitors | 49.68M | 48.85M | 48.27M | 52.66M |
| Avg. Visit Duration | 00:10:03 | 00:09:49 | 00:09:37 | 00:11:01 |
| Pages / Visit | 10.99 | 10.58 | 10.60 | 10.72 |
| Bounce Rate | 27.37% | 28% | 28.26% | 27.27% |
Gumtree.com
|
|
|
||||||
|---|---|---|---|---|---|---|---|---|
|
|
|
|
|
|
|
|
|
| Global Rank | #777 | #848 | #1281 | #730 | #2379 | #3050 | #4657 | #3,156 |
| Country Rank UK | #36 | #36 | #51 | #33 | #53 | #64 | #120 | #55 |
It was no real surprise to see Gumtree’s traffic slump the minute the Coronavirus pandemic started to be publicised. Who wanted to buy in person from a random stranger when it literally might kill you? Added to the consumer ads, Gumtree are likely to have been hit by a lack of people browsing for motors, property and job ads. Last quarter we predicted that as lock down measures become further relaxed that their service will pick up again and this has proven true with traffic levels almost back to where they were in August 2019.
|
||||
|---|---|---|---|---|
|
|
|
|
|
|
| Total Visits | 138.5M | 118.8M | 105.1M | 130.8M |
| Monthly Visits | 46.17M | 39.60M | 35.03M | 43.62M |
| Monthly Unique Visitors | 14.25M | 12.53M | 13.49M | 105.1M |
| Avg. Visit Duration | 00:06:33 | 00:06:21 | 00:09:43 | 105.1M |
| Pages / Visit | 16.81 | 6.37 | 5.85 | 5.96 |
| Bounce Rate | 35.58% | 36.71% | 37.48% | 35.51% |
Etsy.com
|
|
|
||||||
|---|---|---|---|---|---|---|---|---|
|
|
|
|
|
|
|
|
|
| Global Rank | #118 | #108 | #90 | ### | #140 | #137 | #138 | #88 |
| Country Rank UK | #84 | #83 | #78 | #51 | – | – | – | – |
Etsy had a terrible start to trading through the pandemic, but as has been widely publicised saw a massive multi-million dollar selling spree of hand made fabric face masks which rescued their figures.
Etsy have seen no drop off as lock down measures ease and indeed their traffic has continuted to grow significantly over the past quarter – bucking the trend they show no signs of slowing down, which is somewhat surprising compared to other marketplaces.
|
||||
|---|---|---|---|---|
|
|
|
|
|
|
| Total Visits | 647.0M | 738.7M | 720.5M | 985.8M |
| Monthly Visits | 215.6M | 246.2M | 240.1M | 328.6M |
| Monthly Unique Visitors | 92.24M | 104.8M | 100.5M | 129.7M |
| Avg. Visit Duration | 00:06:11 | 00:06:04 | 00:06:05 | 00:08:25 |
| Pages / Visit | 6.69 | 6.34 | 6.36 | 6.55 |
| Bounce Rate | 46.91% | 47.59% | 47.59% | 45.32% |
notonthehighstreet.com
|
|
|
||||||
|---|---|---|---|---|---|---|---|---|
|
|
|
|
|
|
|
|
|
| Global Rank | #12,230 | #14,130 | #11,920 | #9,221 | #30,110 | #19,188 | #38,776 | #30,277 |
| Country Rank UK | #404 | #467 | #365 | #345 | #829 | #800 | #932 | #729 |
Notonthehighstreet always see a massive peak from Black Friday and through to Christmas so it’s expected that their sales would be down for the early part of the year. What’s noteworthy is that unlike eBay and Amazon where we can see the graphs trending upwards as early as March when the pandemic started to bite, Notonthehighstreet didn’t see an uptick in traffic according to SimilarWeb data until April.
Traffic continued to grow in May and since then has held steady at a leave significantly above the the levels in August last year.
|
||||
|---|---|---|---|---|
|
|
|
|
|
|
| Total Visits | 10.86M | 18.71M | 10.56M | 14.57M |
| Monthly Visits | 3.622M | 6.236M | 3.520M | 4.858M |
| Monthly Unique Visitors | 2.321M | 3.740M | 2.228M | 2.960M |
| Avg. Visit Duration | 00:04:44 | 00:04:35 | 00:03:52 | 00:10:02 |
| Pages / Visit | 5.46 | 5.12 | 4.57 | 4.74 |
| Bounce Rate | 54.07% | 52.83% | 53.43% | 51.01% |
OnBuy.com
|
|
|
||||||
|---|---|---|---|---|---|---|---|---|
|
|
|
|
|
|
|
|
|
| Global Rank | #69,594 | #71,416 | #25,143 | #18,248 | #90,602 | #93,186 | #64,077 | #38,903 |
| Country Rank UK | #3,102 | #2,959 | #824 | #705 | #3,938 | #6,419 | #1,783 | #1,165 |
OnBuy are the only marketplace who’s traffic stats on SimilarWeb were already back up to peak trading numbers by February, but nothing prepared us for the exponential increase in traffic they’ve experienced by the end of April and it didn’t stop there but continued to sky rocket.
To put this in terms of numbers, a year ago OnBuy had less than half a million monthly unique visitors and they’ve grown this by a multiple of 5 to almost 2.5 million monthly visitors. No other marketplace has seen this level of sustained growth so the crown for growth definitely goes to OnBuy for 2019-2020.
OnBuy are also unique in being the only marketplace in our 12 months UK Marketplaces Rankings Tracker that has grown steadily over the period and never dropped back – if you’re looking for fresh opportunities to expand your selling venues don’t take your eye off OnBuy.
|
||||
|---|---|---|---|---|
|
|
|
|
|
|
| Total Visits | 2.099M | 2.603M | 4.826M | 9.301M |
| Monthly Visits | 699,922 | 867,774 | 1.608M | 3.100M |
| Monthly Unique Visitors | 498,018 | 620,073 | 1.175M | 2.248M |
| Avg. Visit Duration | 00:02:26 | 00:02:13 | 00:02:14 | 00:02:36 |
| Pages / Visit | 5.46 | 2.86 | 2.27 | 2.33 |
| Bounce Rate | 54.07% | 69.95% | 70.66% | 70.17% |
Fruugo.co.uk
|
|
|
||||||
|---|---|---|---|---|---|---|---|---|
|
|
|
|
|
|
|
|
|
| Global Rank | #107,303 | #109,879 | #49,271 | #74,369 | #91,616 | #119,081 | #153,593 | #129,668 |
| Country Rank UK | #4,759 | #5,045 | #1,788 | #3,585 | #16,950 | – | #5,751 | – |
Fruugo’s traffic suggested that they weren’t having a spectacular start to 2020 but the Coronavirus soon sorted that out as their traffic sky rocketed. However in the last quarter there’s been a significant tailing off – perhaps, as much of their traffic comes from Internet Search engines, reflective of stock shortages and consumers scouring the web. Now that stocks of most products are once again available consumers are returning to other venues.
Don’t rule Fruugo out too quickly however – despite seeing three months of diminishing traffic they are still busier than there were back in August 2019!
|
||||
|---|---|---|---|---|
|
|
|
|
|
|
| Total Visits | 1.379M | 1.497M | 2.239M | 2.226M |
| Monthly Visits | 459,819 | 499,092 | 746,466 | 742,228 |
| Monthly Unique Visitors | 373,028 | 390,725 | 611,456 | 615,958 |
| Avg. Visit Duration | 00:02:01 | 00:01:35 | 00:01:16 | 00:03:10 |
| Pages / Visit | 3.08 | 2.66 | 2.18 | 2.09 |
| Bounce Rate | 70.83% | 71.32% | 73.03% | 74.66% |
Yumbles.com
|
|
|
||||||
|---|---|---|---|---|---|---|---|---|
|
|
|
|
|
|
|
|
|
| Global Rank | #350,286 | #373,878 | #109,722 | #156,804 | #296,886 | #300,367 | #475,508 | #295,904 |
| Country Rank UK | #18,331 | #19,590 | #4,476 | #8,033 | #9,426 | – | – | – |
Traffic to the Yumbles marketplace more than tripled as soon as the lock down was imposed – food is one of those things you have to have and with more consumers than ever stuck at home with zero eating out this was no surprise. Since the peak of the lock down Yumbles traffic has declined for the past three months but, compared to August 2019, even with the recent decline they’ve held on to double the traffic that they had a year ago!
If you’re a food merchant and you’re not yet trading on Yumbles then you are definitely missing a trick and doubtless lost a ton of sales through the pandemic if you’re not selling on Yumbles. Now is the time to get set up as Christmas is always the time of year they see an uptick in sales.
|
||||
|---|---|---|---|---|
|
|
|
|
|
|
| Total Visits | 243,864 | 399,648 | 635,954 | 743,775 |
| Monthly Visits | 81,288 | 133,216 | 211,985 | 247,925 |
| Monthly Unique Visitors | 56,047 | 95,593 | 143,777 | 179,413 |
| Avg. Visit Duration | 00:02:59 | 00:02:31 | 00:02:22 | 00:02:35 |
| Pages / Visit | 3.38 | 3.43 | 4.26 | 3.91 |
| Bounce Rate | 69.91% | 63.10% | 66.33% | 62.20% |
https://tamebay.com
Tagged with: Amazon • AMAZON FBA • Amazon News • eBay • eBay News • Etsy • Etsy News • Fruugo • Gumtree • Gumtree News • Headlines • MAKE MONEY WITH AMAZON FBA • Marketplace Rankings • Marketplaces • Merchants News • News • NotOnTheHighStreet • Notonthehighstreet News • OnBuy • OnBuy News • SELL ON AMAZON • yumbles • Yumbles News
