£140 Amazon Vine fee for newly enrolled products from October

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Amazon Vine invites the most trusted reviewers on Amazon to post opinions about new and pre-release items to help their fellow customers make informed purchase decisions. Amazon invites customers to become Vine Voices based on their reviewer rank, which is a reflection of the quality and helpfulness of their reviews as judged by other Amazon customers. Now there is a new Amazon Vine fee coming.


“Thousands of companies have participated in Amazon Vine have found it valuable, and on average, reviews from Vine Voices have been shown to help boost sales by 19.6%.”
– Amazon

Now Chris from Chris Turton Ecommerce has spotted that from the 12th of October 2021, there will be an Amazon Vine fee of £140.00 for each newly enrolled product, which Amazon say is to ensure long-term sustainability of the programme.

Amazon Vine fee and other questions answered

Do I have to participate in Amazon Vine in order to request reviews?

No. Amazon is continually requesting reviews on behalf of sellers, and sellers can ask customers to leave a product review through Buyer-Seller Messaging. Amazon Vine is an optional programme available to all brands selling in the Amazon store.

When will the fee be charged?

Starting on the 12th of October 2021, the fee will be charged once per enrolled product seven days after the publication date of the first Vine review for that product. Fees are not refundable.

What will happen if the product does not get any reviews?

Amazon will not charge the fee if the product does not get any reviews, or first Vine review is published more than 90 days from the date they make your product available to Vine Voices.

Will my products currently enrolled in the programme be impacted by this change?

No, the fee will only apply to products enrolled in the programme after the 12th of October 2021.

You can view Vine Terms & Conditions here.

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