Amazon has two pages that can be especially useful for trendspotting if used correctly: the Amazon Movers & Shakers page and the Amazon Best Seller rankings.
One of the best ways to reach customers on the Amazon marketplace is to sell something that is in demand.
Deciding what to sell on Amazon can be challenging, particularly for newer sellers. And keeping up with current trends can be time-consuming.
Let’s take a look at what these pages show and three ways you can use them as an Amazon seller.
1) Identify Products on the Rise
The Movers & Shakers page is updated hourly and provides a lot of valuable information about product trends and consumer behavior on Amazon.
The items listed on this page are the “biggest gainers in sales rank over the past 24 hours,” according to Amazon.
You can see the products that have seen the biggest improvements in the number of sales in the past 24 hours, divided by category.
It’s worth noting that the information on this page is more about real-time trends than the Amazon Best Sellers rankings, which are based on the number of products sold in a recent time frame as well as historical sales data.
To qualify as an Amazon Best Seller, a product must sell at the highest level in its category on the site. You can see a list of best-selling products on Amazon organized by category.
Both pages can be useful for planning your selling strategy, monitoring trends, and alerting you to new products you might want to consider sourcing. Reviewing them regularly can help you highlight trends and better understand your niche.
2) See Big Picture Trends
The Movers & Shakers page offers insight into customer shopping patterns. It’s about the type of products that are trending, which can signal bigger trends on the horizon.
For example, during the recent stay-at-home initiatives in the United States, hair dye for at-home coloring became very popular.
By occasionally checking the Movers & Shakers page, you might have seen the larger trend of a rise in hair care at home and consider sourcing products to fulfill those needs for consumers.
The issue here is speed.
After all, other sellers may start selling the product first, or the trend might become irrelevant by the time you can get the item in stock. But if you start seeing a regular trend in a category, it’s likely a good sign.
3) Get Product Development Intelligence
If you are in the business of developing your own private label products, it’s important to understand your competition as well as the overall landscape of your niche.
Avoid creating another product that is just like the others in your category by keeping an eye on the Movers & Shakers page. As you spot trends over time, it will become easier to evaluate what’s worth capitalizing on and what to skip.
You can use the Movers & Shakers page to keep a finger on the pulse of the market. Knowing what types of products are trending over time and what’s selling well can help you make improvements to your current products or create new products to meet consumer demand.
Make Your Product a Trending Best Seller
So, you want to see your product on the Movers & Shakers page one day soon?
There are a few actions you can take to increase visibility for your product.
First things first, make sure your listing is descriptive, optimized with the correct keywords, and appealing to buyers with clear images. List your item in any relevant subcategories in addition to broader categories.
Amazon expert Liz Adamson says,
“Your product image, together with your title, are the two most important parts of your product page. They are both seen in search results and can convince a customer to click through.”
If you want your product to become a Mover & Shaker, you need a great title and images.
If you’re not already requesting reviews from buyers, what are you waiting for?
Amazon reviews boost your organic search rankings, provide social proof for shoppers, and give you insight into what’s working and what could be improved about your product.
You can send a review request through Buyer-Seller Messaging, a third-party tool such as FeedbackFive, or the Amazon Request a Review button.
Once you’ve got a great product reputation, it’s time to hit the gas. Get serious about your Amazon advertising efforts to continue to increase sales volume and build momentum for your product.
Check out the Amazon Movers & Shakers page as well as the Best Seller rankings now. Then plan to review both pages regularly to spot trends in your niche. This is a deceptively simple practice that could reward you with serious results.
As the Content Manager for eComEngine, Becky Trowbridge works every day to provide helpful content for growth-oriented Amazon sellers. When she’s not writing or managing content, she enjoys taking her dog hiking, trying new recipes, and reading
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