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Amazon Advertising four-week course on optimising and expanding campaigns

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There is an Amazon Advertising four-week course starting on the 16th of February for merchants who want to learn about optimising and expanding campaigns on Amazon and it’s delivered by the experts from the Amazon Advertising team.

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This Amazon Advertising four-week course is designed for advertisers who already have a basic knowledge of sponsored ads, you will learn how to optimise sponsored ads campaigns to meet your business goals.

Over five webinars, Amazon will cover:

  • How to develop a holistic advertising strategy that helps you achieve your goals
  • How to tweak your campaigns to help boost your return on ad spend (ROAS) and improve overall performance
  • How to optimise budgets, bids, keywords and targeting strategies across all your campaigns

An Amazon Advertising specialist will be available throughout each session to answer your questions live.

Register for the webinars below so that you can complete the course. Space for each webinar is limited, so we recommend registering early – some dates are already full so click the dates below to reserve your spot.

Amazon Advertising four-week course

Next steps for success with sponsored ads (Intermediate)

16th February and 16th March
Take your Sponsored Products campaigns to the next level. In this webinar, Amazon will share tips and best practices—from refining your keyword strategy, analysing reports and setting strong bids and budgets to help you easily optimize your campaigns. The presentation will include a campaign demo and a Q&A session where Amazon advertising specialists will answer your questions.

Tips for optimising and expanding your targeting strategy (Intermediate)

24th March
Join this intermediate-level webinar to learn how to analyze and optimize your targeting strategy to meet your business goals. With a focus on manual campaigns, the session will include scenario-based examples illustrating how to help expand your reach through different targeting methods, a live campaign demo, and a Q&A session where our advertising specialists will answer your questions.

Tips for optimising your keywords strategy (Intermediate)

4th March
Keywords play an important role in the success of your campaigns. Want to learn how to use them more effectively? In this intermediate-level webinar, we’ll show you how to identify your top-performing keywords and optimize your strategy to help you meet your goals. The presentation will include a live campaign demo, scenario-based guidance, and a live Q&A session where advertising specialists will answer your questions.

Tips for optimising your budgets and bids (Intermediate)

11th March
Bids and budgets are an essential part of your campaign strategy. In this intermediate-level webinar, learn how to optimise your campaign budgets and bids through hands-on, scenario-based guidance. The presentation will include live campaign demos and a Q&A session where advertising specialists will be on hand to reply your questions.

Know your campaign tools: Spotlight on Sponsored Products reporting (Advanced)

25th February and 3rd March
Learn how to measure the impact of your Sponsored Products campaigns. In this advanced-level session, we’ll show you how to use your advertising reports to understand and optimize your performance, so you can make sure you’re achieving your business goals. The presentation will include live campaign demos and a Q&A session where our advertising specialists will answer your questions.

Amazon sponsored ads office hours (All levels – Optional)

12th, 19th, 26th February and 5th, 12th, 19th, 26th March
Do you have questions about your sponsored ads campaigns? Join us for hands-on live support. In this webinar, Amazon will answer questions about your performance, give you tips to optimise your campaigns, and help set you up to meet your business goals. Come prepared with what you’d like to ask Amazon’s advertising specialists.

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