Amazon End of Summer Sale 2021 deals submission

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The Lightning Deals and 7-Day Deals submission windows for the Amazon End of Summer Sale 2021 are now open. The event will run in the UK from Thursday the 26th of August to Friday the 3rd of September. The deadline for submissions is two weeks before the event date, so submit your deals now for a chance to have your deal considered for this event.


You can run your 7-Day Deals only every other week and Lightning Deals once per week. Lightning Deals and 7-Day Deals cannot run in the same week so bear this in mind when deciding which products to offer in the End of Summer Sale.

For details on how to submit your offers, check out the make your products eligible for deals page on Amazon

Amazon recommend that you create deals using the following criteria:

  • 15% off current site price
  • Must at least match the lowest price in the last 30 days
  • Products in new condition
  • Products that have a 3-star rating or higher, with five or more reviews
  • Product images that comply with the style guide

Amazon End of Summer Sale 2021 dates by country

The dates for the Amazon End of Summer Sale 2021 vary in different European countries as per the following table. The deadline for submission in each country is two weeks before the start of the country event.




France, the Netherlands and Poland Monday, August 23 Monday, September 6
United Kingdom Thursday, August 26 Friday, September 3
Italy and Spain Monday, August 30 Tuesday, September 7
Turkey Tuesday, August 31 Sunday, September 12
Germany and Sweden Monday, September 6 Tuesday, September 14

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