Amazon Handmade ASIN-based URL

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Amazon Handmade sellers that display their Maker Profile URL on items such as invoices, business cards, advertising, or social media will now need to update them with the alphanumeric, ASIN-based URL. ASIN-based URLs can now be found in the Maker Profile Editor.


You’ll find your ASIN-based URL currently displayed under the Product Details section of the Maker Profile page, or can be obtained by clicking the Maker Profile widget on an existing detail page.

Handmade sellers concerned with not having a friendly URL may qualify for a Brand Registry waiver, which offers some of the benefits enjoyed by brand registered sellers.

One of the benefits of the waiver program includes the opportunity to create an Amazon Store which provides sellers with a branded URL in the format and a multi-page, immersive experience that allows sellers to introduce customers to their brand story and entire catalogue of products.

In order to be eligible, you must

  1. Be an active Handmade seller with items listed on Amazon Handmade
  2. Have a brand logo

You will also need upload an image of your brand logo to one of your ASINs, if it isn’t already there. The image should be a close-up or standalone image of the brand logo itself, not the brand logo on your product.

Note: The Brand Registry waiver, offered by Handmade does not come with IP protection. Sellers that require IP protection must meet the requirements of Amazon Brand Registry.

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