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Amazon launches new local selling capabilities to help SMBs

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Amazon have announced Amazon Local Selling, a new set of services that enables local, regional, and national retailers to start or expand their Amazon businesses by offering both in-store pickup and fast delivery to local customers.

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More than half of all products purchased in Amazon’s store are sold by third-party sellers, most of whom are small and medium-sized businesses. With Amazon Local Selling, sellers can quickly and easily expand their multichannel offerings by listing products in Amazon’s store and offering them to local customers in designated areas for in-store pickup on the same day that they place an order. When making an order, customers can select in-store pickup and receive a notification when it is ready that day. Or, they can choose fast local delivery by the seller.

Amazon Local Selling is now available from both national and local retailers and Sellers who are interested in joining Local Selling can apply at sell.amazon.com/local as the program expands this year and during 2022. Customers can learn more about Local Selling at www.amazon.com/localpickup.

With this new service, sellers can give nearby customers the opportunity to support local businesses with regional offers across all product categories, and they can offer products they couldn’t before, such as large or fragile items. Additionally, sellers can offer customers add-on services, such as product assembly or installation, for the products they deliver.

“Local Selling presents enormous opportunities to a large number of sellers who want to bring more product selection to their Amazon business, enabling many to expand their multichannel offerings by integrating their physical stores and delivery capabilities with their digital operations, Our research shows that many customers will opt for local pickup when given the choice. This new capability is an exciting way to help sellers reach and delight more customers with great products and convenience.”
– Jim Adkins, Vice President of Recreational and Vocational Categories at Amazon

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