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Amazon Pay Gift Guide marketing carrot to sign up

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Amazon are offering merchants a chance to participate in their annual Amazon Pay Gift Guide, which highlights new products and merchants to Amazon customers, who are shopping during peak season.

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In order to be eligible for inclusion in the Amazon Pay Gift Guide, all you have to do is register and launch Amazon Pay on your website by the 15th of October 2021. This gives you the opportunity to be featured in Amazon’s highly visible placements across Amazon Pay’s Shopper Experience marketing channels.

Amazon Pay offers Amazon customers the ability to buy on your website without creating a new account or entering credit card information – they simply use their Amazon log in to complete the purchase using the information they have already stored in their Amazon accounts. Adding Amazon Pay as a checkout option can increase conversions and lower cart abandonment – Amazon gives the examples of OptiFashion who reported increasing conversion by 50% and Soak&Sleep who reported reducing cart abandonment by 67%.

“Amazon is one of the most trustworthy brands in the world. That halo of trust extends out: first to the Amazon Pay brand and then to the businesses that offer Amazon Pay as a payment option. If you are a small business seeking to build trust with your consumers, Amazon Pay is a payment option you should consider, as it provides consumers with the comfort that they are shopping through a trusted payment service.”
– Amazon

Typical transaction fees for Amazon Pay fees are 2.7% + £0.30 For domestic UK transactions.

While Amazon says that enrolling in Amazon Pay gives the opportunity to be featured in Amazon’s highly visible placements across Amazon Pay’s Shopper Experience marketing channels, there’s no guarantee that your products will be included in the Amazon Pay Gift Guide. However don’t let this put you off adding Amazon Pay to your website. Shoppers appreciate multiple payment options and simply adding Amazon Pay could reduce checkout friction and win you more sales even without the carrot of additional marketing for free.

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