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Amazon VTR Royal Mail Confusion apology

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Amazon have identified that the VTR calculation was not correctly recognising that Royal Mail 1st class and Royal Mail 2nd class ship methods require a barcode ID. They made these updates on 20th July, so if you were selecting these ship methods and not providing the barcode IDs as outlined in all policy communications, you may have seen your VTR decrease. Amazon have apologised for the VTR Royal Mail confusion.

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1 Which Royal Mail Ship Methods are included in VTR calculations?

Amazon require parcel IDs or tracking IDs for all Royal Mail ship methods, including delivery confirmation ship methods, such as Royal Mail 24®/48® and Royal Mail 1st and 2nd class small and medium parcel. If you are using a Royal Mail product that does not have a 2D barcode, please ensure you contact your Royal Mail account manager, or contact Royal Mail here, to set up these services before the 8th of August 2021. It may take up to 10 days to have these services set up. If you are not eligible for Royal Mail 24®/48 and ship only ship letter sized products (100 g, 24 x 16.5 x 0.5 cm), then you should select Stamps/Franking from the dropdown.

2 How do I obtain parcel ID if I use Royal Mail 24®/48® or 1st or 2nd Class?

If you use Royal Mail 24®/48® or 1st or 2nd Class small or medium parcel to deliver your packages, then you must provide the unique parcel ID, located above the 2D barcode on the label. This will allow Amazon to provide customers with a delivery scan event. If you are using a Royal Mail 24®/48® or 1st or 2nd Class product that does not have a barcode, you should ensure you contact your Royal Mail account manager, or contact Royal Mail here, to set up these services. You will not be able to dispatch confirm an order using a Royal Mail 24®/48® delivery method unless you provide the parcel ID.

3 Are scan events provided for Royal Mail 24®, Royal 48®, Royal Mail 1st Class, and Royal Mail 2nd Class?

Yes. If you are using a Royal Mail 24®, Royal Mail 48®, 1st Class or 2nd Class product that offers a delivery confirmation, Amazon will receive this once the product is scanned on delivery. This will provide visibility to sellers, customers and Amazon of delivery. If you are using one of these products without a barcode, you should ensure you contact your Royal Mail account manager, or contact Royal Mail directly, to set up these services. You will not be able to confirm delivery of an order using a Royal Mail 24®, Royal Mail 48®, 1st Class or 2nd Class delivery method unless you provide the parcel ID.

4 What happens if my delivery service provider fails to scan my packages?

Amazon recommend the following if your Amazon VTR Royal Mail scans aren’t being captured:

  • Speak to your Delivery Service Provider
  • Try and find a resolution with them. You should also review your labels to ensure you are using the right delivery method and that labels are being printed correctly.

  • Check your tracking/parcel ID
  • Always make sure you or your integrator provides the correct name of your delivery service provider, the delivery service used, and the tracking or parcel ID. You may receive a VTR warning as a result of low scan rate. However, we will validate ‘unscanned’ tracking or parcel IDs with the integrated delivery service provider prior to suspending your offers in the affected category. Your offers will not be suspended if you have provided valid IDs, including for all parcels that have not been scanned by the carrier. This includes delivery confirmation only delivery methods (e.g. RM 24 / 48 or 1st Class 2nd Class).

  • Buy Shipping
  • Consider using Buy Shipping, which allows you to buy shipping labels through the Seller Central interface. With Buy Shipping, the delivery service provider, delivery method and tracking ID are automatically provided by the delivery services provider to Amazon, and all tracking IDs received by Amazon through Buy Shipping are considered valid. In the UK, DPD, Hermes, Amazon Shipping and Royal Mail delivery methods are available through Buy Shipping. You can access Amazon-negotiated rate cards or, for Royal Mail, you can link your accounts to benefit from your own rates. For more details on how to use Buy Shipping, see the Use Buy Shipping services Help page.

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