Kindness is the greatest gift says Amazon Christmas Ad

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Amazon’s global Christmas campaign tells the story of a young woman connecting with a neighbour. The young woman is getting back to something that resembles the normal life of going to university and seeing friends after the challenges of the past year. A neighbour notices and reaches out to her, forming a new friendship. The advert demonstrates the power of connecting with people around us this Christmas – with the key messsage that kindness is the greatest gift you can give.


“This holiday season will be shaped by what we’ve experienced during the pandemic. The past 18 months have been challenging for people across the globe, including many young adults. Our time together cannot be taken for granted. So this year, whilst the world will not be totally back to normal, opportunities for kindness and connection will take on a newfound importance.”
– Ed Smith, EU GM of Integrated Marketing, Amazon

Kindness is the greatest gift

The Kindness is the greatest gift story features a young woman played by Karene Peter, and a neighbour played by Mouna Diaye.

Amazon Christmas Shop

To coincide with the launch of the Kindness is the greatest gift Christmas campaign, customers can browse The Amazon Christmas Shop, the one stop shop for all festive needs. For gift inspiration based on the interests of the person you are buying for and preferred budget, browse thousands of ideas through the Amazon Gift Finder.

Give back this Christmas

You can also support one of more than 30,000 participating UK charities by starting at on a web browser, or by activating AmazonSmile in the Amazon app on iPhones and Android phones under “Programs and Features” (after selecting a charity via AmazonSmile has the same low prices and convenient shopping experience customers have come to expect, with the added bonus that Amazon will donate a portion of the purchase price to a charity of the your choice at no cost to you.

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