Amazon Brand owners can now upload product documents like installation manuals, compatibility guides and troubleshooting guides so that they will be available to customers on the product detail pages. Customers will benefit from this content pre-purchase to make shopping decisions and post purchase to make the most of the products they buy.
By uploading additional documentation, brands can reduce customer service calls and product returns, and increase customer satisfaction. No matter how complete and comprehensive the offer page is and how much A+ content is added, there will always be questions from potential customers and those who purchase might have post-sales questions.
The ability to upload documents is free and open to all brand owners. If you are a brand owner, refer to Manage product documents today to get started.
“These are customer-facing documents that will be shown on your product detail pages. They are intended to provide pre-purchase information and post-purchase support content to customers. Adding product documents to your product detail pages can result in higher conversion rates, lower customer support costs, increased sales, and fewer returns when used effectively.”
Types of product documents that can be uploaded
Certificate of Analysis (CoA)
Certificate of Compliance (CoC)
Emergency Use Authorization (EUA)
Fact Sheet (Patient)
Fact Sheet (Provider)
Instructions For Use (IFU)
Safety data sheet