Review of eBay Seller Hub 2020: Features that Every Seller Should Know

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eBay, one of the biggest marketplaces in the world, offers everything the eBay sellers need for running and growing business within its dashboard – the eBay Seller Hub. If you sell or dropship on eBay, you need to know and understand how to navigate in the hub’s features and tools, as it is crucial for your business. In this post, we will show you all the features and tools from eBay seller Hub every dropshipper must know and how to get the best out of them. 


What is eBay Seller Hub? 

The eBay Seller Hub is the store management dashboard for eBay sellers. It is built of a combination of listing and order tools along with collected and analyzed sales data. Simply saying, it is a professional dashboard for eBay sellers that brings all they need to access into one place. It doesn’t only simplify the process of running a selling account, but also puts in the necessary features, marketing guidances and analytics insights that can help to grow the business.

Further, we will make an overview of everything the sellers can access from the Seller Hub. 

Is the Seller Hub on eBay free?

Yes, this eBay seller dashboard that includes listing, sales, and order management along with detailed selling statistics is free to use. Different eBay’s subscriptions include it already, hence the sellers pay only their plan fees.

While the seller hub as a dashboard is completely free, some of the features you can access through it aren’t. For example, the Terapeak market research tool is available only with an eBay store subscription. 

As of the year 2020, we don’t expect the seller hub itself to become a paid-only feature on eBay. The eCommerce marketplace giant built it to be the performance dashboard for it’s sellers and better seller performance translates directly intomore sales and therefore more selling fees for eBay to collect.

How can I access eBay Seller Hub?

  1. Opt In to the seller hub feature
  2. On eBay’s homepage hover the My eBay in the top menu
  3. Click on Selling

If you are a registered eBay seller, you can access your account information in eBay Seller Hub by going to the top right-hand corner, clicking on My eBay and choosing Selling from the drop-down menu, or by clicking on Sell button: 

Way to access eBay seller hub

You can also access it directly by clicking on the Seller Hub link, and I suggest you do bookmark it to your browser.

When the eBay seller gub loads up, the following sections appear in the horizontal easy-to-use menu: 

  1. Overview
  2. Orders
  3. Listings
  4. Marketing 
  5. Performance
  6. Payments 
  7. Research

Each of the section is expandable. You need to hover over the tab’s title to see the drop-down menu with offered options. 

The only question is – how to use the maximum of them to benefit your business?

Overview of the eBay Seller Hub Sections 

Overview Seller Hub

The 1st tab, Overview,  is the main page of the Seller Hub. It provides immediate access to a big variety of vital handy features and almost all of the rest Seller Hub sections. We will guide you through them one by one. 

Overview tab in eBay Seller Hub


Here eBay draws sellers’ attention to all kinds of unread messages or not yet done important actions, for instance, not printed labels are orders that customers paid for and are waiting to be fulfilled by you (or by your dropshipping supplier, in case you are dropshipping). Besides, you will be notified here about the buyer’s negative feedback, or you can also get here a suggestion to add some missed specifications in one of the listings.

Pro Tip:  it is highly recommended for eBay sellers to check this section on a daily basis. You already know that one of the keys to having a successful store is to provide amazing customer support that involves working with the orders and their tracking numbers right in time, especially if you dropship on eBay and need to purchase the product from your supplier firstly. As a consequence, try to react fast to the messages you get in the Tasks sub-section in Overview Seller Hub.


Next to the Task subsection, you will see your Sales statistics that show the results of your works for different lengths of time:  this day, last week, month and 3 months. 


It’s an amazingly helpful eBay section because it allows you to follow everything that is going on around your orders, including such data: 

  • Awaiting shipment
  • All open returns/replacements
  • Open cancellations
  • Awaiting payment
  • Orders eligible for combined shipping
  • Shipped and waiting for your feedback
  • Eligible for unpaid item cases
  • Orders not yet received
  • International orders
  • Orders eligible for FVF credit

You can click trough it and access the tab Orders with more informaiton for checking. 

Tasks, Sales, Orders subsections in Overview eBay Seller Hub

Account Summary

Here is this place, where the eBay store owners can check their current balance, how much they’ve already paid to eBay, and how much do they owe. 

Sales (last 31 days)

Scrolling a bit down, you have another subsection called Sales (last 31 days). There eBay allows you to see how your selling account is doing in comparison to the rest of the market

That’s also a great eBay feature because you can trace not only your success within the specific category but also the growth or decline in sales of your competitors, as a result, if the others made more sales then you and the market was still growing, you would definitely know that you need to make the listing optimization to catch your competitors up. 


In this subpart, the owners of Basic, Premium, Anchor or Enterprise eBay Store can start to use the Terapeak Research tool gratis for gathering the information about what to sell, when, and how. The rest of the sellers can get access to this kind of research additionally paying for it.

Account summary, Sales, research section of Overview eBay seeler hub


Over this sub-section, the eBay dropshippers can see the complete information about their inventory and even add a new product for selling:

Listings in Overview eBay Seller Hub

This section is also available for clicking through. You can click on it to go to the 3rd tab of Seller hub – Listings


This phenomenal eBay Seller Hub Traffic report can show the sellers different kinds of analytics for their shop, for example, the number of impressions their listings are getting, click-through rate, listing page views, and the sales conversion rate. The individual listing to listing marketing summary is very convenient so far.

Getting traffic from eBay is the main goal of every seller, the concept of eBay dropshipping is relying partially on generating traffic from eBay using search engine optimization techniques, it’s also known as eBay SEO.

Traffic and Shortcuts sections on eBay Seller Hub

If you will click through it, you will get to the Perfomence tab of Seller Hub. 

Pro tip:  Consider to optimize or replace the listings with the lowest number of views and click-through rate. 


Here eBay gathered all the regurlarly used links in one place: 

  • Cancel bids
  • End listing early
  • Block bidders
  • Site preferences 
  • Seller Hub discussion board
  • Seller Center
  • Report a buyer

Selling tools

This sub-section presents you plenty of powerful tools for managing your eBay selling account, including promoted listings, the possibility to control the 3rd party applications, or export your sales history into a file.

Seller Level

Seller level subsection

In this subsection, eBay sellers can track their seller’s status. There are 3 possible levels: Low standard, Above standard, Top-rated standard. You can also check here your next month’s seller level in “If we evaluated you today” line. 

Here you can also see what criteria influence your seller status, in the eye of eBay and your buyers.  

In case you are a dropshipper, take in a count that the top-rated seller rank is out of reach as long as you do not comply with the. But don’t worry, you have enough tools to generate just enough traffic and sales to run a profitable dropshipping business.

Pro tip: In case you’ve noticed that your level dropped, you need to step it up: for example, to close the cases, to ask for new positive reviews, make sure all the trackings were updated, and communicate with your buyers, etc. There would still be a chance to change it!  Take into account that eBay reviews the sellers’ status every 20th day of the month.

Additionally, you can see there a number of the transactions you already got and your sales turnover. 

Promotional offers

The necessary information about managing your store with the available promotions for you and the one you are already using displays here. 

Monthly limits

Here the eBay sellers will find their account-based limit. There are the monitory limits ($) and the quantity limits (number of items) which you can request to increase once per month. 

Recommendation: You can read more about eBay limits in our previous post: How to increase selling limits on eBay without calling.


It’s a place where the dropshippers and sellers can control the reviews their eBay stores got. 

Selling announcements

In this section, eBay notifies their sellers about all their updates.

Monthly limits, Feedbacks. Selling abbouncements in Overview section

Above all, the eBay dropshippers can know for certain that they would not miss any important message or data because it is not only indicated in the Overview Section of the Seller Hub, but it’s also reiterated here :

Overvie section of eBay Seller Hub

Every seller can customize them according to their preferences. If you don’t want to see some of the options in this eBay dashboard, you can click on the button Customize in the upper right and remove those parts that you prefer to hide. 

Orders Seller Hub 

The next tab of the eBay seller dashboard is Orders. We have mentioned that the general view for the orders is available on the Overview tab, but this tab opens a more detailed section where the sellers can find complex information about all orders including those that are awaiting payment or shipping. Already shipped orders also appear here.  Moreover, the sellers can access the cancellation, returns, cases and shipping labels from this section as well.

Orders tab in the Seller Hub

Listings Seller Hub

Similarly, this section for managing the sellings got its general data shown in the Overview section as well. However, this Seller Hub Listings tab brings a thorough overview of all listings in your account and also offers access to the settings related to them (for example, listing template, business policies, item location). You can also create a new listing right from here, edit the old one, add the promotion, and check your ended inventory. Moreover, the sellers can see the eBay notifications about suggested listing optimization. 

Listings Tab in Seller Hub

Marketing Seller Hub

From the Marketing tab in Seller Hub, the eBay entrepreneurs can manage all their marketing store activities involving branding (store name, link, logo, store categories, vacation mode) and advertising. Besides, it is possible to launch/track the sales, promotions and offers for the inventory from this section. 

Marketing Seller Hub section

Perfomence Seller Hub

The performance in eBay Seller Hub provides sellers access to various seller level, metrics, and costs. It displays the data mentioned in the general Overview tab in the sub-parts Traffic, Sales and Sales (last 31 days) along with the data about selling costs and breakdown and sales countries statistics.  Plus, it shows also the best performing listings, daily product trends and traffic, and views analysis. 

Therefore, you have powerful tools to enhance your inventory and store. 

Payments Seller Hub

The eBay managed payments are their new one-in-one system for processing the payments. Currently, it works on an invitation or voluntary basis, but they plan to move all eBay sellers to it until 2021.  In the Payments section of Seller Hub, the sellers are able to track their registration progress. 

Recommendation: If you would like to get the complete information about eBay new payment system, we invite you to read our eBay managed payments guide.

Research Seller Hub

You probably have already guessed that this tab in broad term appears in the Overview Seller Hub page. Right! 

The sellers, who have access to Terapeak Research, in the eBay Seller Hub Research tab, get comprehensive reports about how products and categories are performing throughout all eBay marketplaces and which techniques of attracting the buyers are really worthwhile. 

Work of Terapeak on eBay Seller Hub

Apart from Terapeak Research, Seller Hub Research section offers such components: 


To sum it up, the eBay Seller Hub is an easy-to-use free dashboard that puts selling and orders management-tools along with marketing guidance and analytics insights all in one place. Using all those eBay tools and recommendations, that show up in the different sections of the hub, would be enough to run the store smoothly together with strengthening the business.


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