Sunshine Tour – a professional golf tournament held in Southern and Eastern Africa – partnered with Luno to bring cryptocurrencies closer to the participants. Apart from prizes in fiat currency, the top golfers will receive awards in bitcoin.
BTC Reaching the Golf Course
The primary cryptocurrency keeps making its way through the sports industry. The latest such example came from the prestigious golf championship – Sunshine Tour. The tournament, based in numerous African countries like Botswana, Kenya, Mauritius, Tanzania, and South Africa, will give around $31,000 worth of bitcoin to the golfer that finishes first.
The second-ranked will receive approximately $12,000 in BTC, while the third will get $6,000 worth of the asset.
Sunshine Tour’s partner is the cryptocurrency exchange Luno. The winners will have their bitcoin awards transferred to their Luno accounts. Marius Reitz – General Manager of the exchange – said his company’s goal is to empower people to access a “new financial system suited to the digital age.”
He further opined that the crypto opportunity could be beneficial to professional golfers who have a “very different way of thinking about risk and reward, both on and off the golf course:”
“Their careers are constantly evolving, and this aligns perfectly with our vision to put the power of crypto in everyone’s hands by making it safe and easy to buy, store and learn about crypto.”
Bitcoin Prizes in Other Sports
The leading digital asset has been used as a financial stimulus in numerous sports over the past years. In 2021, the Indian-based crypto trading venue Bitbns promised to award each local Olympic champion from the Tokyo Games $2,700 worth of digital assets. Silver medal winners were supposed to receive $1,250 in crypto, while bronze medalists – $675. The cryptocurrencies in question were bitcoin and ether.
Another sport where BTC is highly popular is the Ultimate Fighting Championship (UFC). Last month, the organization partnered with CryptoCom to introduce the new “Fan Bonus of the Night,” which will be awarded to athletes in the digital asset.
The payouts range from $30,000 for first place, $20,000 for a second, and $10,000 for third. Fans can vote on the UFC’s Pay-Per-View channel and decide which athlete deserves to be placed on top.
Dana White – President of the championship – described CryptoCom as the “best partner” the entity has ever had:
“They’re constantly coming up with new ideas about how we can work together to connect with the fans. This new Fan Bonus of the Night is an awesome way to get fans more engaged in our events while rewarding the fighters for bad-ass performances.”
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