Tips & Ideas for Naming a Fishing Charter Business

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Looking for a good name for your fishing charter business?  If you’ve done any searching for a name so far, you may feel like all the good ones are already taken. You want to find the perfect name, but how do you make the final decision and still be unique?

Let’s get started!

Related: How to start a fishing charter business

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Quick Reference

Naming a business is hard, especially if you don’t have any ideas or a place to start. So, before you dive in, grab a piece of paper and a pen or open up a blank spreadsheet.

Then, use it as a place to brainstorm ideas and write down words or phrases that come to mind as you go through the tips below.

From there, we’ll talk about how to narrow things down and land on the perfect name.

1. Keep It as Short as Possible

Short business names are usually snappier, catchier, and easier to remember. Ideally, you want to stick to two to five syllables and hopefully no more than 25 characters total.

However, the shorter the name, the better.

With that said, there are exceptions to this, and it’s not a hard rule. But, when you think about huge, notable brands, which ones come to mind?

Nike. Apple. Ikea. Febreeze. Target. Honeywell.

They’re easy to remember because they’re short, simple, and brandable.

Obviously, there are exceptions to these rules. But typically, the shorter and simpler your name, the easier it is for everyone to remember.

2. Avoid Words That Are Hard to Hear and Pronounce

Voice to text and voice search is more popular now than ever before. So, it’s important to consider making your name easy to pronounce and hear.

To do this, avoid using:

  • Commonly misspelled words
  • Complex terms that are hard to spell
  • Words that have several pronunciations
  • Homophones like to, too, and two

Try to keep things as concise and simple as possible.

3. Consider Fishing-Related Terms

Since you’re opening a fishing charter business, it might make sense to try some fishing, water or boat names. It may help to just start brainstorming terms, phrases, and words to get all your ideas down on paper.

A few examples of this could include; Angler’s Dream Fishing, Barracuda Fishing Service, Casting Your Cares Fishing, or Get Reel Guide Service.

For a boost of creativity, expand use the thesaurus to find synonyms around the words of what your business does.  You can either use the thesaurus function from your word processor or thesaurus.com to come up with additional synonyms.

From there, you can cross off bad ideas or any terms you don’t like.

4. Phrases Your Audience and Competition Uses

Your business exists for your target audience, so it’s important to consider phrases and terms they use when talking about hiring a fishing charter business.

There are quite a few places you can look to see what your customers (and competitors) are saying, including:

  • Facebook groups, posts, and stories
  • Forums related to the fishing charter business industry
  • Competitor websites, brochures, and flyers
  • Trade journals
  • Magazines or blogs

Alternatively, you can ask friends or relatives in your target audience. Hearing it directly from them may help you brainstorm and narrow down your choices.

Remember to avoid anything limiting your business’s future growth if you decide to go in another direction down the road.

5. What’s Your Specialty?

Do you specialize in a particular genre or niche? Maybe you sell focus on a particular type of fish, style of fishing, or type of watercraft.

Regardless of your specialty, consider alluding to it in the name of your business.

6. Neighborhoods, Cities, and Nicknames

Including the name of your city, street, or neighborhood is an excellent way to encourage local shopping and create a strong sense of community in your area.

You can also think about nicknames for your city or neighborhood, as well. Here are some examples to use as inspiration:

  • Destin Fishing Fleet Charter
  • Florida Fish Guy
  • Island Time Fishing
  • Park City Fly Fishing Guides

With that said, make sure the name you choose isn’t limiting if you decide to move or expand your fishing charter business down the road.

7. Incorporate Your Name

If you’re still struggling to find the perfect name, consider using your name, a nickname, or something personal and unique to you.

This is a fantastic way to build a personal brand if that’s something you want to do. Some great examples of this in action include:

  • Big T Fly Fishing
  • Bradleys Guide Service
  • Fisherman Nate
  • Lady Angler
  • Potter’s Charter Fishing

If you go this route, keep in mind it may make it harder to sell your fishing business later on.

8. Examples of Names for Inspiration

Here is a list of existing fishing charter business names that may help give you some creative ideas.  While many of these names may be available for you to use, be sure to check first to be sure it can be used.

Tips on how to check business name availability are after the list of names!

  • 365 Fishing
  • 4 Reel Fishing Charters
  • 5th Day Adventures
  • A C Fly Fishing
  • Abundant Fish
  • All Anglers
  • Alpha Bass Fishing
  • Amplifly’d Fishing
  • Anglers Dream Fishing
  • Aqua Time Pro Kayak Fishing
  • Arkansas County Fishing Guide Service
  • Bad To The Bone Fishing Charters
  • Badger Sportsman Outdoors
  • Baja Fishing Convoys
  • Banjo Fishing
  • Banks Board Spearfishing
  • Barely Fitz Fishing Charter
  • Barracuda Fishing Service
  • Beach To Bay Guide Service
  • Beast Coast Fishing
  • Big Fish Charters
  • Big Fish Pros
  • Big T Fly Fishing
  • Black & Blue Fishing Charters
  • Blue Moon Striper Fishing
  • Bluewater Safaris
  • Bottom Fisher
  • Bowman Fly Fishing
  • Brackish Fishing
  • Bradley’s Guide Service
  • Brookdog Fishing Co
  • Cannonball Fishing
  • Captain Daddy’s Fishing Charters
  • Carolina Backcountry Guide Service
  • Cast & Catch Charters
  • Casting Your Cares Fishing
  • Chasing Walleye
  • Cohutta Fishing Co
  • Crush It Fishing
  • Destin Fishing Fleet Charter
  • Dockside Fish
  • Dodson Fishing Co
  • Down Time Charters
  • Dragg Fishing Co
  • Drop Hook Fishing Charters
  • Dustys’ Fishing Well
  • E Z Does It Fishing
  • Expedition Fishing Tours
  • Fat Cow Fishing
  • First Landing Charters
  • Fish Hunter
  • Fish N Charter
  • Fish On Fish On 365
  • Fish On For Kids!
  • Fisherman Nate
  • Fishin’ With Frisch
  • Fishing Escape
  • Fishing For Big Ones
  • Fishing King Outdoor
  • Fishing Nantucket
  • Flip N Fly
  • Florida Fish Guy
  • Florida Fishing Adventures
  • Foster’s Lake Fork Guide Service
  • Freedom Fishing
  • Fresh & Salt Charters
  • Frisky Reds Fishing Charters
  • Frontline Bowfishing
  • Get Reel Guide Service
  • Gettin’ Bent Fishing Charters
  • Goin’ Fishin’ Pensacola
  • Good Times Fishing Charters
  • Hammer Down River Excursions
  • Hangtime Fishing Charters
  • Haole Boy Fishing
  • Harvey’s Salt Water Fishing
  • High Octane Fishing
  • Honey Badger Fishing Charters
  • Hook, Line & Sinker Fishing
  • Hooked Up Guide Service
  • Hook’Em East Charters
  • Hot Pursuit Fishing Charters
  • Inland Angler Co
  • Island Time Fishing
  • Jacksonville Trout Fishing
  • Knot Fishing
  • Lady Angler
  • Let’s Go Fishing
  • Mantis Spearfishing
  • Memory Guides
  • Mercier Fishing Charters
  • Midwest Catfish Guides
  • Minnesota Fishing Connections
  • Moonlight Fishing & Rental Service
  • Musky Mob Guide Service
  • Naples Marina & Excursions
  • No Limits Fishing Charters
  • Northwest River Guides
  • On Point Sport Fishing
  • On Target Spearfishing Adventures
  • On The Water
  • Paradise Fishing Charters
  • Park City Fly Fishing Guides
  • Peak Fishing Service
  • Pit Boss Fishing Charters
  • Play N Hooky Fishing Charters
  • Potter’s Charter Fishing
  • Predator Fishing Charters
  • Prime Hook Sportfishing
  • Rajun Kajun Fishing Charters
  • Reel Easy Fishing
  • Reel Em In Guide Service
  • Reel ‘Em Up Fishing Adventures
  • Reel In Fun Charters
  • Reel Legit Fishing
  • Rip Some Lips Guide Service
  • River’s Bend Guide Service
  • Rod Out Fishing Charters
  • Rusty Hook Fishing
  • Salmon Run Excursion
  • Salt Run Fishing Charters
  • Sandbar Guide Service
  • Screamin’ Reels Guide Service
  • Sea Clusion Deep Sea Fishing Charters
  • Sea Spirit Offshore Fishing
  • Shaw Fishing Adventures
  • Silver Beach Fishing Co
  • Sir Reel Charters
  • Sloppy Mike’s Fishing
  • Southern Comfort Fishing
  • Southern Shores Charters
  • Stacked Deck Charter Fishing
  • The Hook Fishing Co.
  • Tighten Up Fishing
  • Two Brother’s Fish Corp
  • Venice Island Fishing Charters
  • Voyager Deep Sea Fishing
  • Warpath Fishing
  • Waterman Charters

9. Checking if your Name is Available to Use

At this point, you should have several top considerations to choose from. And the best way to narrow it down further is to check each one for availability.

This step is vital because using a name that someone else is using could be very costly, time-consuming to rebrand your business, and possibly embarrassing. There are several places to look to check whether a name is available to use, so let’s walk through each one.

Trademark Search

Trademarks are the most critical, so we’ll start here.

If a name or phrase is trademarked, you’re not allowed to use it in a similar capacity. So, run a trademark search for each business name you’re considering and cross off those that aren’t available.

Learn more about 

Local Search

Just because there isn’t a federal trademark on a name doesn’t mean the name you want is available.  That’s because there is a trademark known as a common law trademark. A common law trademark isn’t filed anywhere but provides someone who uses that name in commerce some limited rights in their geographical area to use the name.  It can be hard to define how far geographically these rights extend as each industry is different, but at a basic level, someone can’t open a business and name it the same or similar name as a competing business in town. If you think the name could potentially create confusion with customers, it is usually best to just find another one to use to avoid potential legal issues down the road.

To do a local search, open up the phone book (if you still have one), and do a Google search to see if there are any local competitors with a similar business name to the one you want to use.

Cross off any similar names from your list and take the rest and let’s keep checking.

State Entity Search (If Applicable)

If you plan to register your fishing charter business as a corporation or LLC, you have to register with a unique business name. Each state requires every corporation or LLC to register a unique name for their entity.  This doesn’t necessarily protect your name from anyone else using it, but nobody can register a corporation or LLC under the same name in your state.

Related: ?

If you find the name is in use, cross it off your list and move on.

Domain Name Availability

Website addresses aren’t as critical as the first three searches, but it’s still worth doing. Typically, you want your domain name to be “yourbusinessname.com” without any numbers, dashes, etc.

It’s easiest for customers to remember, but these are hard to come by.

However, you can explore other configurations and extensions if your preferred domain name isn’t available. Just remember your customers may have a more difficult time finding you online.

You can start with . Type in the domain name you want to use to see if it’s available. The tool also returns other possibilities you may want to consider.

Social Media Profiles

Next, especially if you are stuck between a couple of names, check and see if anyone is already using your potential fishing charter business names on social media. Consider which platforms you plan to use and start with those.

Keep in mind you may have to shorten your company name for some platforms. Twitter only allows 15 characters, for example.

Start with your preferred platforms and do a quick search for your name. If nothing pops up, that likely means no one is using it, and you’re good to go.

Example: Someone is using on Instagram, so I would have to choose a different handle, making it more difficult for customers to find me.

Finding the Perfect Name: Putting It All Together

By now, you should have a lengthy list of words, phrases, and terms you can use in your business name. At this point, I highly recommend going through and removing any that are hard to spell or pronounce.

Now, you can start combining pieces together until something stands out. It may help to create a list of potential names you can use. From there, you can narrow things down to your favorites.

But before you make your final decision, it’s important that your new name passes a few tests.

Say It Out Loud

Make sure you say your new name out loud. It may look great as a logo, domain name, and on a business card. But it also needs to sound good when you say it out loud.

You can also sit down with someone and talk about your business. Does saying the name in casual conversation sound natural? If not, you may want to consider something simpler or easier to say.

Logo Design

Lastly, think about how to incorporate your new name into a logo. Logos should be simple, memorable, and indicative of your brand.

Take Apple, for example. Their business name easily incorporates into a logo. And today, it’s a household symbol that everyone immediately recognizes.

A logo is an important part of your brand identity, so don’t forget to consider turning your name into a memorable logo as you make your final decision.


Hopefully, you now have some ideas to name your fishing charter business. Once you have this list narrowed down to just a few and researched that they are all available, start asking friends, family, and potential customers their thoughts to get feedback, and then pick your perfect fishing company name!

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