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Tips & Ideas for Naming a Small Engine Repair Business

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Looking for a good name for your small engine repair shop? If you’ve done any searching for a name for your shop, you may feel like all the good ones are already taken. You want to find the perfect name, but how do you make the final decision?

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If you’re struggling to name your small engine repair shop, don’t worry. You’re in the right place. In this article, I cover some of the top tips for naming your new business as well as how to make sure the name is legally available for you to use.

Let’s get started!

Related: How to start a small engine repair shop

Helpful Tips and Tricks for Naming Your Small Engine Repair Shop

Naming a business is hard, especially if you don’t have any ideas or a place to start. So, before you dive in, grab a piece of paper and a pen or open up a blank spreadsheet.

Then, use it as a place to brainstorm ideas and write down words or phrases that come to mind as you go through the tips below.

From there, we’ll talk about how to narrow things down and land on the perfect name.

1. Keep It as Short as Possible

Short business names are usually snappier, catchier, and easier to remember. Ideally, you want to stick to two to five syllables and hopefully no more than 25 characters total.

However, the shorter the name, the better.

With that said, there are exceptions to this, and it’s not a hard rule. But, when you think about huge, notable brands, which ones come to mind?

Nike. Apple. Ikea. Febreeze. Target. Honeywell.

They’re easy to remember because they’re short, simple, and brandable.

Obviously, there are exceptions to these rules. But typically, the shorter and simpler your name, the easier it is for everyone to remember.

2. Avoid Words That Are Hard to Hear and Pronounce

Voice to text and voice search is more popular now than ever before. So, it’s important to consider making your name easy to pronounce and hear.

To do this, avoid using:

  • Commonly misspelled words
  • Complex terms that are hard to spell
  • Words that have several pronunciations
  • Homophones like to, too, and two

Try to keep things as concise and simple as possible.

3. Consider Engine-Related Terms

Since you’re opening a small engine repair shop, it might make sense to use engine or machine-related terms in the name, especially if you’re feeling stuck. It may help to just start brainstorming terms, phrases, and words to get all your ideas down on paper.

A few examples of this could include; Rev-It-Up Small Engine Repair, Spark Plugs, or Affordable Small Engine Repair.

For a boost of creativity, expand use the thesaurus to find synonyms around the words of what your business does. You can either use the thesaurus function from your word processor or thesaurus.com to come up with additional synonyms.

From there, you can cross off bad ideas or any terms you don’t like.

4. Phrases Your Audience and Competition Uses

Your business exists for your target audience, so it’s important to consider phrases and terms they use when talking about repairing their equipment.

There are quite a few places you can look to see what your customers (and competitors) are saying, including:

  • Facebook groups, posts, and stories
  • Forums related to mechanics
  • Competitor websites, brochures, and flyers
  • Trade journals

Alternatively, you can ask friends or relatives in your target audience. Hearing it directly from them may help you brainstorm and narrow down your choices.

Remember to avoid anything limiting your business’s future growth if you decide to go in another direction down the road.

5. Types of Equipment You Work On

You can also consider using the types of equipment you repair in the name. Maybe you specialize in lawn mowers, boat motors, chain saws, ATVs, or leaf blowers. Or maybe you focus on particular types of engines like Briggs & Stratton or Honda.

If so, consider related phrases and terms specific to the products, services, and courses you plan to offer. This specificity can help your business stand out from other small engine repair shops competing for your audience’s attention.

6. Neighborhoods, Cities, and Nicknames

Including the name of your city, street, or neighborhood is an excellent way to encourage local shopping and create a strong sense of community in your area.

You can also think about nicknames for your city or neighborhood, as well. Here are some examples to use as inspiration:

  • Birch Lake Small Engine
  • Bay Area Mobile Mower Service
  • Midwest Small Engine & Repair

With that said, make sure the name you choose isn’t limiting if you decide to move or expand your small engine repair shop down the road.

7. Incorporate Your Name

If you’re still struggling to find the perfect name, consider using your name, a nickname, or something personal and unique to you.

This is a fantastic way to build a personal brand if that’s something you want to do. Some great examples of this in action include:

  • Pitt’s Lawn & Engine
  • Randy’s Small Engine Repair
  • Tiny’s Repair
  • Sorrells & Sons Small Engines

If you go this route, keep in mind it may make it harder to sell your small engine repair shop later on.

Still Needing Inspiration?

Here is a list of existing small engine repair service business names that may help give you some creative ideas. While many of these names may be available for you to use, be sure to check first to be sure it can be used.

Tips on how to check business name availability are after the list of names!

  • A & A Small Engine Works
  • A Ok Power Equipment
  • AAA Equipment Repair
  • Affordable Mobile Small Engine Service
  • Affordable Small Engine Repair
  • Alpena Small Engine Service
  • Any Time Mower
  • Baker Supplies & Repairs
  • Bay Area Mobile Mower Service
  • Bear Creek Enterprises
  • Birch Lake Small Engine
  • Blades Small Engine Repair
  • Bruce’s Outdoor Power Equipment
  • Clanton’s Small Engine
  • Contractor Equipment Repair
  • Countryside Small Engine
  • Del Sol Landscape Power Tools
  • Dependable Maintenance Co
  • Duncan’s Engine Service
  • Engine Works
  • Franky’s Outdoor Equipment
  • Full Throttle Engine Repair
  • Full Throttle Repair
  • Gonzo’s Small Engine Repair
  • Goodwin’s Mechanical Repair
  • Greensboro Small Engine
  • Harrell Small Engine
  • Hobby Machine Shop
  • Jerome’s Small Engine
  • Larson’s Lawnmower Shop
  • Lawn Mower Man
  • Lawn Saw & Cycle
  • Lawnmower Guy
  • Lawnmowers Plus
  • Lou’s Small Engine Parts & Service
  • Maplewood Small Engine Repair
  • Melbourne Mower Center
  • Melrose Main Street Repair
  • Midwest Small Engine & Repair
  • Mower Medic
  • Mower Shop
  • Old Union Small Engine Repair
  • Pitts Lawn & Engine
  • Pop’s Small Engine Repair
  • Precision Small Engine
  • Precision Small Engine Repair
  • Randy’s Small Motors
  • Red’s Small Engine Repair
  • Repair Shop
  • Rescue Willie’s Fix-it Shop
  • Rev-It Up Small Engine Repair
  • Rolling Hills Small Engine Service
  • Run Right Power Equipment
  • S & M Small Engine Repair
  • Santana’s Repair
  • Saw Shop
  • Schultz’s Sharp Service
  • Second Chance Outreach
  • Shadetree Small Engine Repair
  • Small Engine Barn
  • Small Engine Clinic
  • Small Engine Connection
  • Small Engine Doctor
  • Small Engine MD
  • Small Engine Repairs
  • Small Engine Specialty
  • Snow & Mow Shop
  • Sorrells & Sons Small Engines
  • Speedy Yard Equipment Repair
  • Taylor’s Small WORX
  • The Mobile Mower Mechanic
  • Tiny’s Repair
  • Tractor Barn
  • Tri-State Tool Repair
  • Up & Running Small Engine Repair
  • Wally’s Westside Repair
  • Wanda Small Engine Repair
  • Westside Small Engine Repair
  • Why Not Repair
  • Wrights Equipment Co
  • Your Neighborhood Mechanic

Finding the Perfect Name: Putting It All Together

By now, you should have a lengthy list of words, phrases, and terms you can use in your business name. At this point, I highly recommend going through and removing any that are hard to spell or pronounce.

Now, you can start combining pieces together until something stands out. It may help to create a list of potential names you can use. From there, you can narrow things down to your favorites.

But before you make your final decision, it’s important that your new name passes a few tests.

Say It Out Loud

Make sure you say your new name out loud. It may look great as a logo, domain name, and on a business card. But it also needs to sound good when you say it out loud.

You can also sit down with someone and talk about your business. Does saying the name in casual conversation sound natural? If not, you may want to consider something simpler or easier to say.

Logo Design

Lastly, think about how to incorporate your new name into a logo. Logos should be simple, memorable, and indicative of your brand.

Take Apple, for example. Their business name easily incorporates into a logo. And today, it’s a household symbol that everyone immediately recognizes.

A logo is an important part of your brand identity, so don’t forget to consider turning your name into a memorable logo as you make your final decision.

Related: How to create a logo for your business

Checking the Availability of Your Top Considerations

At this point, you should have several top considerations to choose from. And the best way to narrow it down further is to check each one for availability.

This step is vital because using a name that someone else uses could be very costly, time-consuming to rebrand your business, and possibly embarrassing. There are several places to look to check whether a name is available to use, so let’s walk through each one.

Trademark Search

Trademarks are the most critical, so we’ll start here.

If a name or phrase is trademarked, you’re not allowed to use it in a similar capacity. So, run a trademark search for each business name you’re considering and cross off those that aren’t available.

Learn more about how to do a trademark search before choosing a business name

Local Search

Just because there isn’t a federal trademark on a name doesn’t mean the name you want is available. That’s because there is a trademark known as a common law trademark. A common law trademark isn’t filed anywhere but provides someone who is using that name in commerce some limited rights in their geographical area to use the name. It can be hard to define how far geographically these rights extend as each industry is different, but at a basic level, someone can’t open a business and name it the same or similar name as a competing business in town. If you think the name could potentially create confusion with customers, it is usually best to just find another one to use to avoid potential legal issues down the road.

To do a local search, open up the phone book (if you still have one), and do a Google search to see if there are any local competitors with a similar business name to the one you want to use.

Cross off any similar names from your list and take the rest and let’s keep checking.

State Entity Search (If Applicable)

If you plan to register your small engine repair shop as a corporation or LLC, you have to register with a unique business name. Each state requires every corporation or LLC to register a unique name for their entity. This doesn’t necessarily protect your name from anyone else using it, but nobody can register a corporation or LLC under the same name in your state.

Related: Is your business name available?

If you find the name is in use, cross it off your list and move on.

Domain Name Availability

Website addresses aren’t as critical as the first three searches, but it’s still worth doing. Typically, you want your domain name to be “yourbusinessname.com” without any numbers, dashes, etc.

It’s easiest for customers to remember, but these are hard to come by.

However, you can explore other configurations and extensions if your preferred domain name isn’t available. Just remember your customers may have a more difficult time finding you online.

You can start with NameCheap’s domain search tool. Type in the domain name you want to use to see if it’s available. The tool also returns other possibilities you may want to consider.

Social Media Profiles

Next, especially if you are stuck between a couple of names, check and see if anyone is already using your potential small engine repair shop names on social media. Consider which platforms you plan to use and start with those.

Keep in mind you may have to shorten your company name for some platforms. Twitter only allows 15 characters, for example.

Start with your preferred platforms and do a quick search for your name. If nothing pops up, that likely means no one is using it, and you’re good to go.

Example: Someone is using startingyourbusiness on Instagram, so I would have to choose a different handle, making it more difficult for customers to find me.

Hopefully, you now have some ideas to name your small engine repair shop. Once you have this list narrowed down to just a few and researched that they are all available, start asking friends, family, and potential customers their thoughts to get feedback, and then pick your perfect small engine repair shop name!

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