Last Updated on October 19, 2020
With all the window washers operating in the United States today, it probably feels like all the good names are already taken, right? Furthermore, how do you find an excellent name representing your brand and speaking to your target audience?
How do you make the final decision?
If you’re struggling to name your window washing business, don’t worry. You’re in the right place. In this article, I cover some of the top tips for naming your new business as well as how to make sure it’s available for you to use.
Let’s get started!
Helpful Tips and Tricks for Naming Your Window Washing Business
Naming a business is hard, especially if you don’t have any ideas or a place to start. So, before you dive in, grab a piece of paper and a pen or open up a blank spreadsheet.
Then, use it as a place to brainstorm ideas and write down words or phrases that come to mind as you go through the tips below.
From there, we’ll talk about how to narrow things down and land on the perfect name.
1. Keep It as Short as Possible
Short business names are usually snappier, catchier, and easier to remember. Ideally, you want to stick to two to five syllables and hopefully no more than 25 characters total.
However, the shorter the name, the better.
With that said, there are exceptions to this, and it’s not a hard rule. But, when you think about huge, notable brands, which ones come to mind?
Nike. Apple. Ikea. Febreeze. Target. Honeywell.
They’re easy to remember because they’re short, simple, and brandable.
Obviously, there are exceptions to these rules. But typically, the shorter and simpler your name, the easier it is for everyone to remember.
2. Avoid Words That Are Hard to Hear and Pronounce
Voice to text and voice search is more popular now than ever before. So, it’s important to consider making your name easy to pronounce and hear.
To do this, avoid using:
- Commonly misspelled words
- Complex terms that are hard to spell
- Words that have several pronunciations
- Homophones like to, too, and two
Try to keep things as concise and simple as possible.
3. Consider Window or Cleaning Related Terms
Since you’re opening a window cleaning business, it might make sense to window or cleaning related words in the name, especially if you’re feeling stuck. It may help just to start brainstorming terms, phrases, and words to get all your ideas down on paper.
For a boost of creativity, expand use the thesaurus to find synonyms around the words of what your business does. You can either use the thesaurus function from your word processor or thesaurus.com to develop additional synonyms.
From there, you can cross off bad ideas or any terms you don’t like.
4. Consider Alliterations and Rhyming Words
Alliterations and rhymes are catchy and easy to remember. Because of that, they make for great business names.
That said, it’s not always easy to come up with them. Start with choosing a few of your favorite words from your master brainstorm list.
Then, you can Google “words that start with S” to come up with a name like Spic and Shine or Cleaning Crew or whatever letter you’re using to create an alliteration. Alternatively, you can search “words that rhyme with _____,” like Planet Granite.
It can be time-consuming, but it’s an excellent place to start.
And don’t forget to add any exciting finds to your brainstorm list while you’re at it. Try not to overthink the names you come up with. Just write them all down as some of the more interesting ones may spark better ideas later.
5. Phrases Your Audience and Competition Uses
Your business exists for your target audience, so it’s important to consider phrases and terms they use when talking about hiring a window washer.
There are quite a few places you can look to see what your customers (and competitors) are saying, including:
- Facebook groups, posts, and stories
- Forums related to the window washing industry
- Competitor websites, brochures, and flyers
- Trade journals
- Magazines or blogs
A few possibilities could include; All Clear, Clear View, Extreme Clean, etc.
Alternatively, you can ask friends or relatives in your target audience. Hearing it directly from them may help you brainstorm and narrow down your choices.
Remember to avoid anything limiting your business’s future growth if you decide to go in another direction down the road.
6. Neighborhoods, Cities, and Nicknames
Including the name of your city, street, or neighborhood is an excellent way to encourage local shopping and create a strong sense of community in your area.
You can also think about nicknames for your city or neighborhood, as well. Here are some examples to use as inspiration:
- Wyoming Window Washers
- Southern Sparkling Clean
- Spotless Windows in Seattle
With that said, make sure the name you choose isn’t limiting if you decide to move or expand your window washing business down the road.
7. Incorporate Your Name
If you’re still struggling to find the perfect cleaning business name, consider using your name, a nickname, or something personal and unique to you.
This is a fantastic way to build a personal brand if that’s something you want to do. Some great examples of this in action include:
- Walt’s Window Washers
- Smith Glass Cleaners
- William’s Window Washers
If you go this route, keep in mind it may make it harder to sell your window washing business later on.
8. Look at the Names of Other Window Washing Businesses
Here is a list of existing window washing business names that may help give you some creative ideas. While many of these names may be available for you to use, be sure to check first to be sure it can be used.
Tips on how to check business name availability are after the list of names!
- 3 Queens Window & Gutter Cleaning
- A B C Windows Cleaners
- A Brighter View Window Cleaning
- A New Look Window Cleaning
- A Touch of Love Window Cleaning
- A+ View Window Cleaning
- A1 Window Cleaning
- Abilene Squeegee Clean
- Abolish Pain Window Cleaning
- Absolute Window Cleaning
- Action Pro Window Cleaning
- All American Window Cleaning
- All Clear Window Cleaning
- All Star Window Cleaning
- All-Pro Window Cleaning
- Alpha Power & Window Washing
- Amazing Finish Windows
- American Beauty Window Cleaning
- American Window Washing
- Arched Window Cleaning
- Atlantis Window Cleaning
- Baker Window Cleaning Co
- Bigfoot Window Cleaning
- Black Tie Window Cleaning
- Blessed Window Cleaning
- Blue Coast Window Cleaning
- Boulder Window Washing
- Bright Choice Window Cleaning
- Bright N Clean Windows
- Brightshine Window Washing
- Bring On The Clean
- Brite Way Window Service
- Bubble Bros
- Bubble Window Cleaning
- Central KY Window Cleaning
- Clarity Glass Cleaning
- Class Glass Window Cleaning
- Clean & Shine Cleaning Service
- Clean Streaks
- Cleaner Windows
- Cleaning Dirty Windows
- Clear As Day Window Cleaning
- Clear Choice In Window Cleaning
- Clear Horizons Window Cleaning
- Clear Solution 360
- Clear View Window Cleaning Service
- Clear Window Cleaners
- Clearly Window Clean
- Clearsight Window Service
- Country Window Cleaning
- Crystal Clean Window Cleaning
- Crystal Clear Windows
- Darling Window Cleaning
- Dependable Window Cleaning
- Desert Window Cleaning
- Diamond Window Cleaning Service
- Dirty Dogs Window Washers
- Downtown Window Cleaning
- Dr. Shine Window & Gutter Cleaning
- Drip N Shine Window Cleaning
- E Z Window Washing
- Eagle Window Cleaning
- Easy Squeegee
- Easy Window Cleaning Solutions
- Eco Window Cleaning
- Elite Window Washing
- Epic View Window Cleaning
- Everyday Window Cleaning
- Ficken Clean
- Fine Touch Window Cleaning
- Galaxy Window Cleaning
- Gene’s Affordable Window Washing
- Glass Eye Window Cleaners
- Glassy Lady Window Cleaning
- Gleam Window Cleaning
- Golden Window Cleaning
- Gotcha Fishy Window Cleaning
- Great Northern Window Cleaning
- Grime Busters
- H20asis Window Cleaning
- Hags with Rags
- Hands Off Window Cleaning
- Harbor Islands Window Cleaning
- Hi Definition Window Cleaning
- Higher Vision Window Cleaning
- Hurt Bird Window Cleaning
- I Do Windows
- I Love Our Clean Windows
- Invisible Window Cleaning Co
- Johnson Brothers Window Cleaning
- King Windows Cleaning
- Lighthouse Window Cleaning
- Love My Clean Windows
- Mack’s Professional Glass
- Marine View Window & Door
- Mastercare Window Washing
- Momentum Window Cleaning
- Mountain View Window Cleaning
- Mr. Glass Act
- My Window Guys
- New Look Window Cleaning
- New View Window Cleaning
- Nice Window Cleaning
- Night-Day Pro Window Cleaning
- Ninja Window Cleaning
- Oasis Window Cleaning
- Octopus Window Cleaning
- Omni Window Cleaning
- On-Point Window Cleaning
- Orange Coast Window Cleaning
- Outshining Window Cleaning
- Pacific View Window Cleaning
- Pane Remedy Window Cleaning
- Paneless Window Cleaning
- Paradise Window Cleaning
- Patriot Window Cleaning
- Perfect Pane Window Cleaning
- Premier Window Cleaning
- Premiere Panes Window Cleaning
- Pristine Window Cleaning
- Pro Shine Window Washing
- Proclean Home & Office Cleaning
- Professional Window Cleaning
- Pure View Window & Door
- Quality Window Cleaning
- Radiant Window Cleaning
- Real Clean Windows
- Red Rocket Window Cleaning
- Reflect-O-Tron Window Cleaning
- Reliance Window Cleaning
- Renew Window Cleaning
- River City Window Cleaning
- Royal Pane Luxury Window Cleaning
- Sea Breeze Window Cleaning
- Shack Shine San Antonio
- Shaper Image Window Cleaners
- Shine Bright Cleaning Service
- Shine Of Charlotte
- Shine Window Cleaning
- Shorty’s Window Cleaning
- Sincity Window Cleaning
- Skyline Window Cleaning
- Sparkle Window Pros
- Sparkling Clean Windows
- Sparkling Window Cleaning
- Spider-Man Window Cleaning Service
- Splash Window Cleaning Corp
- Spotless Windows Plus
- Squeaky Clean
- Squeaky Clean Window Washing
- Squeaky Clear Windows
- Squeegee Brothers
- Squeegee Squad
- Squeegee’s Window Cleaning
- Stanley Window Care
- Streakless Windows & Cleaning
- Sun Brite Window Cleaners
- Sunbird Window Cleaning
- Sunrise Window Cleaning
- Sunshine Window Cleaning
- Super Clean Windows & Pressure Washing
- Superior Choice Window Cleaning
- Surf City Window & Gutter
- Texas Shine Window Cleaning
- The Clean Team
- Top Notch Window Cleaning
- Tropical Window Cleaning
- True Shine
- Truview Window Cleaning
- Two Guys and a Bucket
- Up In The Air Window Washing
- Uptown Window Cleaning
- Valley Window Cleaning
- Vibrant Window Cleaning
- VIP Window Cleaning
- Vista Window Cleaning
- Wash Me Window Cleaning
- Wash Me Windows
- Waterbird Window Cleaning
- Wave Window Washing
- We Clean Your Windows
- We Do Windows
- What A Pane Window Cleaning
- Window Genie
- Window Guy
- Window King
- Window Washer
- Windows Cleaning Masters
- Windows That Sparkle
- Wizard Window Cleaning
- Wonder Wash
- Yes! I DO Windows!
- Zack’s Window Cleaning
- Zero Streak Window Cleaning
Finding the Perfect Name: Putting It All Together
By now, you should have a lengthy list of words, phrases, and terms you can use in your business name. At this point, I highly recommend going through and removing any that are hard to spell or pronounce.
Now, you can start combining pieces together until something stands out. It may help to create a list of potential names you can use. From there, you can narrow things down to your favorites.
But before you make your final decision, it’s important that your new name passes a few tests.
Say It Out Loud
Make sure you say your new name out loud. It may look great as a logo, domain name, and on a business card. But it also needs to sound good when you say it out loud.
You can also sit down with someone and talk about your business. Does saying the name in casual conversation sound natural? If not, you may want to consider something simpler or easier to say.
Lastly, think about how to incorporate your new name into a logo. Logos should be simple, memorable, and indicative of your brand.
Take Apple, for example. Their business name easily incorporates into a logo. And today, it’s a household symbol that everyone immediately recognizes.
A logo is an important part of your brand identity, so don’t forget to consider turning your name into a memorable logo as you make your final decision.
Checking the Availability of Your Top Considerations
At this point, you should have several top considerations to choose from. And the best way to narrow it down further is to check each one for availability.
This step is vital because using a name that someone else is using could be very costly, time-consuming to rebrand your business, and possibly embarrassing. There are several places to look to check whether a name is available to use, so let’s walk through each one.
Trademarks are the most critical, so we’ll start here.
If a name or phrase is trademarked, you’re not allowed to use it in a similar capacity. So, run a trademark search for each business name you’re considering and cross off those that aren’t available.
Learn more about
Just because there isn’t a federal trademark on a name doesn’t mean the name you want is available. That’s because there is a trademark known as a common law trademark. A common law trademark isn’t filed anywhere but provides someone who uses that name in commerce some limited rights in their geographical area to use the name. It can be hard to define how far geographically these rights extend as each industry is different. Still, at a basic level, someone can’t open a business and name it the same or similar name as a competing business in town. If you think the name could potentially create confusion with customers, it is usually best to just find another one to use to avoid potential legal issues down the road.
To do a local search, open up the phone book (if you still have one), and do a Google search to see if there are any local competitors with a similar business name to the one you want to use.
Cross off any similar names from your list and take the rest and let’s keep checking.
State Entity Search (If Applicable)
If you plan to register your window washing business as a corporation or LLC, you must register with a unique business name. Each state requires every corporation or LLC to register a unique name for their entity. This doesn’t necessarily protect your name from anyone else using it, but nobody can register a corporation or LLC under the same name in your state.
If you find the name is in use, cross it off your list and move on.
Domain Name Availability
Website addresses aren’t as critical as the first three searches, but it’s still worth doing. Typically, you want your domain name to be “yourbusinessname.com” without any numbers, dashes, etc.
It’s easiest for customers to remember, but these are hard to come by.
However, you can explore other configurations and extensions if your preferred domain name isn’t available. Just remember your customers may have a more difficult time finding you online.
You can start with . Type in the domain name you want to use to see if it’s available. The tool also returns other possibilities you may want to consider.
Social Media Profiles
Next, especially if you are stuck between a couple of names, check and see if anyone is already using your potential window cleaning company names on social media. Consider which platforms you plan to use and start with those.
Keep in mind you may have to shorten your company name for some platforms. Twitter only allows 15 characters, for example.
Start with your preferred platforms and do a quick search for your name. If nothing pops up, that likely means no one is using it, and you’re good to go.
Example: Someone is using startingyourbusiness on Instagram, so I would have to choose a different handle, making it more difficult for customers to find me.
Vanity Phone Number
An inexpensive way to make your business stick out and is easier for your customers to remember is to get a custom phone number with a specific keyword or business name. How much more of a memorable name would you have if your phone number was 888-WIN-DOWS? Vanity phones are pretty affordable, too, with pricing typically around $10-$25 per month, depending on the level of features you need.
Companies like and let you type in words to quickly see if a local or toll-free number is available.
Hopefully, you now have some good name ideas for your window washing business. Once you have this list narrowed down to just a few and researched that they are all available, start asking friends, family, and potential customers their thoughts to get feedback, and then pick your perfect window washing business name!
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